Cannabis marketing is not a one-size-fits-all proposition. Craft focused consumers are imbibing in small batch beers, gins, cocktails and cannabis. they are willing to pay a higher price for a higher quality, and intend to consume less of it. Paradise Valley Botanics represents a high valued item, one that is sought after a hard days work or a well deserved break at the cottage.

Our logo concept draws inspiration from the prohibition era with a vintage botanical angle. The serif font is decorative and sophisticated to communicate a premium product, while also being approachable and understated with all lowercase letters.